Titan has over 60 per cent of the domestic market share in the organized watch market its exclusive retail showroom chain – world of titan – is amongst the largest in its category titan watches are sold through over 9,000 outlets in over 2,300 cities and internationally in over 30 countries including the uk, spain, greece and countries in the middle east and asia pacific.
Market segmentation of titan watch segmentationtargeting and positioning steps involved in stp titan first launched its quartz range with heavy advertising the first advertisement described the titan quartz as the international watch that could be bought in indian rupees. Titan watches marketing segementation - authorstream presentation titan watches marketing segmentation: titan watches marketing segmentation by munaf sree vidyanikethan inst of mngt tirupathi.
By analyzing case study of titan watches, the researchers conclude that effective and timely market segmentation results in rise in market share, with recognized growth in future. Segmentation targeting positioning of titan this is a research report on segmentation targeting positioning of titan uploaded by knt arasu in category: all documents » marketing » marketing management section of our research repository. 2 marketing management of titan watch company corporate strategy: titan watch‟s corporate strategy is that company brought about a paradigm shift in the indian watch market, offering quartz technology with international styling, manufactured in state of the art factor by hosur, tamil nadu. Project on marketing strategy of titan watches this is a research report on project on marketing strategy of titan watches uploaded by chaitrali chaware in category: all documents » marketing » marketing management section of our research repository.
Company profile titan watch is a joint venture of tata group and the tamil nadu industrial development corporation (tidco) it was established in 1984 and setup its production facility in 1987 for the manufacture of quartz analogue electronic watches at hosur near banglore. Marketing management for titan watch company uploaded by jafrin ahmed marketing management of titan watch company chapter 1: introduction of marketing management of titan watch company 11 7 marketing management of titan watch company segmentation: segmentation is based on lifestyle, income, age and gender. Titan industries - the titan portfolio owns over 60% of the domestic market share in the organized watch market all the other players control the remaining timex group india ltd - 8 per cent market share in the rs 2,600-crore organised watch market in india, and 21 per cent share in the rs 1,000-5,000 price band.
Market segmentation in the watch industry is gathering speed india’s leading watchmaker, titan is sprucing up the emotional connect it has with customers by giving aggressive brand identities to various products in its portfolio.
Titan achieved a market share of 75% of total quartz watches in india it would complement the titan range and confer a dominant position on titan as a player in all segments of the watch industry the world’s fourth largest watch-making company.