Advantages and disadvantages of four interview techniques in qualitative research raymond opdenakker abstract: face-to-face interviews have long been the dominant interview technique in the field of qualitative research in the last two decades, telephone interviewing became more and more common. Posted in executive interviewing, face-to-face interviewing, qualitative research, quality standards, research design & methods and tagged grounded theory, in-depth interviewing, in-depth interviews, number of interviews, qualitative research design, saturation on september 12, 2012 by margaret r roller.
Face-to-face interview is a data collection method when the interviewer directly communicates with the respondent in accordance with the prepared questionnaire this method enables to acquire factual information, consumer evaluations, attitudes, preferences and other information coming out during the conversation with the respondent. Face-to-face interviews are usually performed through 2 popular survey styles based on how the interviewers approach the respondents: door to door or intercept.
As with any data collection method, face-to-face interviews also provide some disadvantages over other data collection methods they include: cost cost is a major disadvantage for face-to-face interviews they require a staff of people to conduct the interviews, which means there will be personnel costs. Different with qualitative face-to-face interviews, in quantitative face-to-face interviews, the interviewers have no chance to adjust the number of questions, the sequence or wording of the questions. Face-to-face (f2f) interviewing is one of the oldest and most widely used methods of conducting primary research f2f interviews are conducted by a market researcher and a target respondent in the street, home, office, meeting place, etc. Another type of face-to-face interview method based on a structured, questionnaire specific questions are asked in a set of order of manner respondents's answers are immediately recorded on the questionnaire form during interview process.
Thus, face-to-face interview method ensures the quality of the obtained data and increases the response rate face-to-face standardised / semi-standardised interview is a quantitative research tool therefore, it is applied in national or certain region population inquiries, consumer, and customer or reader surveys. Face-to-face interviews have long been a staple of the market research landscape, and the ability to glean valuable insights from this method is a core reason why generic online surveys are fundamentally limited simply put, there are inherent aspects, features and possibilities in a face-to-face interview that cannot be captured or replicated.
Face-to-face interviews have long been the dominant interview technique in the field of qualitative research in the last two decades, telephone interviewing became more and more common due to the explosive growth of new communication forms, such as computer mediated communication (for example e-mail and chat boxes), other interview techniques can be introduced and used within the field of qualitative research.
Despite the rise in popularity of online and mobile surveys, face-to-face (in-person) interviews still remain a popular data collection method a face-to-face interview method provides advantages over other data collection methods. Abstract: face-to-face interviews have long been the dominant interview technique in the field of qualitative research in the last two decades, telephone interviewing became more and more common in the last two decades, telephone interviewing became more and more common.
Interviews are a staple method used in qualitative research many authors hold face-to-face interviews to be the gold standard, or the assumed best mode in which to conduct interviews however, a large number of research projects are based on conducting interviews via telephone. Face-to-face interviews are often used to solicit information in projects that can be considered to be very sensitive, for example, data collection on sexual behaviors this entry describes the advantages and disadvantages of face-to-face interviewing along with basic operational considerations for successful interviews.